A target video is the next video in sequence that you want your viewer to watch. This is a video that you’ll send your audience into after *finishing the current video.
There are a few ways that you can send traffic from one video to the next
- Endscreens
- Cards
- Links in Descriptions
- Pinned Comment
- Up Next in Playlists
By coming up with a target video you have a clear path for your viewer to take rather than leaving it up to chance. You will have a higher conversion rate of viewers clicking on the target video if you think through the viewers journey and have a target video that makes sense for the viewer to watch next.